This was one of the two books my friend Dave recommended very highly. It is a very popular productivity book making the rounds, and I can see why. It’s an interesting (albiet not fast) read about how our brains process new information, for better or for worse. It does open one’s eyes to the power of the subconscious, and the author is obviously trying make people understand their own minds.
It was helpful, especially given my new attempt at a PhD. Anyone who is looking for a non-typical self help book, this should be your second to pick up (the first should be Tipping Point).